A Fashion Sense of Refined Rebellion

The IF Man is unique. He embraces femininity through his attraction of beauty in all forms of fashion and art. He knows what he likes and wears what he wants. That in itself creates the aggressive nature in which develops a strength of rebellion against all expectations.

The IF Woman defines herself through her confidence in style and rebellious attitude. She declares her presence through sophisticated fashion choices and refuses to allow her femininity to be mistaken for vulnerability. The IF Woman is her own on her own.